The ‘brash American’ approach: ‘Hi, I’m Bill, how are you?’, particularly if accompanied by an outstretched hand and beaming smile, makes the English wince and cringe. The American tourists and visitors I spoke to during my research had been both baffled and hurt by this reaction. ‘I just don’t get it,’ said one woman. ‘You say your name and they sort of wrinkle their noses, like you’ve told them something a bit too personal and embarrassing.’
