Although the show is a competition, any sign of actual competitiveness was severely frowned upon by our Big Brother contestants. ‘Cheating’ was the worst sin – a violation of the all-important fair-play ethos – but even admitting to having a game-plan, ‘playing to win’, was taboo, as one competitor discovered to his cost, when his boastful remarks about his clever strategy resulted in him being ostracised by the rest of the group and swiftly evicted. Had he kept quiet about his motives, pretended to be ‘in it for fun’ like all the others, he would have had as good a chance as any. Hypocrisy
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