Elsewhere on the album, Swift sings, “My mind turns your life into folklore / I can’t dare to dream about you anymore.” But on Folklore and Evermore, turning the lives of our loved ones into folklore is how we keep them alive—it’s how we ensure that like a folk song, their love will be passed on. “Marjorie” is about communing with someone you’ve lost and trying to hear the story they always wanted to tell you. It’s about holding on to the memories so they will hold on to you.