Kaizen bets are (by definition) “little bets.” Note that the Pareto Principle dictates that: Roughly 80% of consequences will come from 20% of the causes. In the business world, this means that: 80% of your sales come from 20% of your clients. 80% of your leads come from 20% of your ads. 80% of your revenue is generated by 20% of your products.

