The ritual of asking the same question at the start of each workday helps the employee to focus his mind on the ultimate goal—the continuous improvement of the product or the means by which the company builds the product. Of course, nobody expects each worker to arrive at a new epiphany every 24 hours. Instead, Deming’s goal was merely to establish a proper frame of mind for the workforce. Asking employees to remain vigilant in their pursuit of productivity helps to deter complacency and readies the mind to spot a potentially big idea when one eventually surfaces.

