Over time, Chinese bloggers learned to zoom in on official photos to find evidence of habits that did not match official salaries. They posted photographs of police departments with Maseratis and Porsches painted blue and white. They pointed out that a local real estate official named Zhou Jiugeng was often photographed smoking cigarettes that cost twenty-four dollars a pack, and after a bribery investigation he was sent to prison for eleven years. Another blogger made a specialty of exposing comrades with suspiciously expensive timepieces, and he became known as the Wristwatch Watchdog.

