The “Four Dishes and One Soup” campaign was followed by “Operation Empty Plate,” a campaign to encourage officials to finish what they ordered. It didn’t take long for the abrupt drop-off in gluttony to affect the economy: sales of shark fin (de rigueur for banquets) sank more than 70 percent; casinos in Macau recorded a drop in VIPs, and Swiss watch exports dropped by a quarter from the year before. Luxury goods makers mourned.
