In the summer of 2012, people noticed that another search word had been blocked. The anniversary of the Tiananmen Square demonstrations had just passed, and people had been discussing it, in code, by calling it “the truth”—zhenxiang. The censors picked up on this, and when people searched Weibo for anything further, they began receiving a warning: “In accordance with relevant laws, regulations, and policies, search results for ‘the truth’ have not been displayed.”
