researchers have argued that it is the jobs with the most creative tasks, rather than the most repetitive, that tend to be most impacted by the new wave of AI. This tends to make us uncomfortable: After all, how can AI, a machine, generate something new and creative? The issue is that we often mistake novelty for originality. New ideas do not come from the ether; they are based on existing concepts. Innovation scholars have long pointed to the importance of recombination in generating ideas. Breakthroughs often happen when people connect distant, seemingly unrelated ideas.
