Soon, companies will start to deploy LLMs that are built specifically to optimize “engagement” in the same way that social media timelines are fine-tuned to increase the amount of time you spend on your favorite site. This point is not far off, as researchers have already published papers showing they can alter AI behaviors so that users feel more compelled to interact with them. Not only will we have chatbots that feel like interacting with people—they will make us feel better. Just as Bing subtly changed its approach to try to match the archetype I wanted, AIs will be able to pick up subtle
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