this experimentation gives you the chance to become the best expert in the world in using AI for a task you know well. The reason for this stems from a fundamental truth about innovation: it is expensive for organizations and companies but cheap for individuals doing their job. Innovation comes from trial and error, which means that an organization trying to launch a new product to help a marketer write more compelling copy would need to build the product, test it on many users, and make changes many times to make something that works. A marketer, however, is writing copy all the time and can
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