Supremacy: AI, ChatGPT, and the Race that Will Change the World

by Parmy Olson

“We’re creating a cycle, encoding and exacerbating stereotypes,” says Abeba Birhane, the AI scholar who researched Big Tech’s stranglehold on academic research and its similarities with Big Tobacco. “That is going to be a huge problem as the [World Wide Web] is populated with more and more AI-generated images and text.”

In early 2024, it opened a “GPT Store” that allowed millions of developers to make money by creating versions of ChatGPT. The more engaged their users, the more revenue they could generate. This engagement-based model is the most established way of making money on the internet and underpins the so-called attention economy.