Summary. The various cognitive and verbal principles for coping with criticism are summarized in the accompanying diagram (see Figure 6–2, page 146). As a general rule, when someone insults you, you will immediately go down one of three pathways—the sad route, the mad route, or the glad route. Whichever option you choose will be a total experience, and will involve your thinking, your feelings, your behavior, and even the way your body functions.