This was no rock-star diva move. “If we can’t make a creative decision on something as important as a war and have the support of a company that we’ve made millions of dollars for, then I don’t see any point in being a part of this,” I explained. It was a stark threat, but it wasn’t a bluff. I was ready to walk over this. Beno relayed my ultimatum, and Sony backed down. In the end, we made the video exactly as we wanted to.
