According to researchers, people often underestimate how many times they need to say something for their message to stick. Harvard Business professor John Kotter once wrote that companies undercommunicate what they want by at least a factor of ten. That is a huge difference, especially if it’s something we want. Now, does this mean we ask for something the same way multiple times? Well, no, because doing that would turn off anyone we’re talking to. The key is to find alternate ways of addressing what we’re asking for.
