By most traditional measures, Donald Trump is not a smart man. (People who are actually smart don’t go around saying, “I have a very good brain.”[19]) But he does have an instinct for marketing, and like any good comedian or performer, he spent a good deal of time trying out material on his audiences, which helped him understand what appealed to them. And when he hit upon the slogan “Make America Great Again,” he struck gold, especially with a certain kind of voter.
