Professionalism. Duty. Commitment. Putting the citizens, customers, audience, patients first. And not just in our chosen line when everything is wonderful, but when the chips are down—when the line’s a razor’s edge. This makes you extraordinary. When we do this, when we do our job, we are helping not just the people in front of us but society as a whole. We are elevating that standard. It’s true, maybe nobody will notice. Maybe it won’t make a difference. Maybe you won’t get credit. Maybe you’ll even piss your boss off. But? The alternative should be unthinkable.