Robert and Helen Lynd culled the following ad from the Saturday Evening Post in 1924; an advertisement for the motion picture industry, it lends some credence to Kafka’s blanket indictment of the cinema as an art form which puts the eyes “in uniform”: Go to a motion picture . . . and let yourself go. . . . Before you know it, you are living the story— laughing, loving, hating, struggling, winning! All the romance, all the excitement you lack in your daily life are—in
