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It was through their children that parents might experience the possible benefits of modern life. An ad in the Ladies’ Home Journal pictured a mother watching her daughter at the piano: FOR HER . . . All the things you wanted . . . everything you hoped to be. Old hopes, old ambitions . . . how they come alive again now! Talents that somehow or other you neglected . . . opportunities you let slip by. ... How eagerly you hope it might be different with her.117
Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture
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