Printers’ Ink, the center of theory for the ad industry, turned often to such a task. The journal reinforced the need to substitute factory-made consumables for many of the products which had been produced traditionally as a part of women’s activities. Speaking of the practice of bread baking in the home, Printers’ Ink writer G. A. Nichols described it as the “greatest impediment to progress” that the biscuit industry confronted. The biscuit campaigns, he asserted, must utilize “antidote” methods, debunking bread baking, while at the same time “it will have to educate the people into using
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