An advertisement for the Yale lock company showed a woman lying in bed, blissfully naive, with the shadow of an approaching man shed ominously on her bedroom wall. The caption read as follows: “Night loneliness . . . the sound of stealthy tampering at the door . . . a moment of helpless terror. . . .” As would be expected, the Yale company made no call for better community and social relations, but omnipotently announced, “Yale Banishes Fear! from your home.”

