David

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An advertisement for the Yale lock company showed a woman lying in bed, blissfully naive, with the shadow of an approaching man shed ominously on her bedroom wall. The caption read as follows: “Night loneliness . . . the sound of stealthy tampering at the door . . . a moment of helpless terror. . . .” As would be expected, the Yale company made no call for better community and social relations, but omnipotently announced, “Yale Banishes Fear! from your home.”
Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture
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