This emulation of the child was one that implied unabashed involvement in and commitment to prescribed patterns of consumption. The ideal was one of irrepressible, frantic energy. The flapper, whom Christine Frederick described in 1929 as having evolved into the modern mother, was an expression of such an ideal and was ubiquitous in advertising of the twenties.69 She was pure consumer, busy dancing through the world of modern goods. She was youth, marked by energy not judgment. Her clothes, her vehicles, her entire milieu were mass-produced—and she liked it.
