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Throughout the 1920s and 1930s the contiguity of industrialization and social control came to the fore in the United States and elsewhere. As Max Horkheimer, a social critic from the Frankfurt School, has noted in discussing monopolizing industrialism: “the rule of economy over all personal relationships, the universal control of commodities over the totality of life” must in the face of historical resistance become “a new and naked form of command and obedience.”21
Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture
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