Helen Woodward, the leading woman copywriter of the 1920s, added that in order to write effective copy, the writer should avoid the productive arena religiously. “If you are advertising any product,” she warned, “never see the factory in which it was made. . . . Don’t watch the people at work. . . . Because, you see, when you know the truth about anything, the real, inner truth—it is very hard to write the surface fluff which sells it.”64
