University of Houston professor Jack Matson recognized that fact and developed a course that his students came to call “Failure 101.” In it, Matson assigns students to build mock-ups of products that no one would ever buy. His goal is to get students to equate failure with innovation instead of defeat. That way they will free themselves to try new things. “They learn to reload and get ready to shoot again,” says Matson. If you want to succeed, you have to learn to make adjustments to the way you do things and try again. Adversity helps to develop that ability.
