The first pillar, create a professional brand, reflects how well your LinkedIn profile represents your client’s needs, and what kind of content you're publishing to establish credibility and authority. The second pillar, find the right people, reflects how well you are prospecting. Are you using LinkedIn's search and research tools efficiently? The third pillar, engage with insights, reflects how well you are creating and sharing valuable content that sparks conversations and strengthens relationships. Finally, the fourth pillar, build strong relationships, measures how successful you are at
...more
