Your "why" adds depth and humanity to your professional brand. Whether it's a personal experience that led you to your field, a core belief about how business should work, or a vision for what's possible when problems are solved well, include what genuinely motivates you. This narrative element helps prospects connect with you on an emotional level, which often drives business decisions more than logic alone.
Share your Why. This is personal. Segregate the writing of these components on a map. Follow exactly the outline she gives you here.
