Your "why" adds depth and humanity to your professional brand. Whether it's a personal experience that led you to your field, a core belief about how business should work, or a vision for what's possible when problems are solved well, include what genuinely motivates you. This narrative element helps prospects connect with you on an emotional level, which often drives business decisions more than logic alone.
I’ve competed explicitly by not doing what they do. I do not track my clients‘ performance to repackaged publicly available financial databases. I don’t conduct surveys on how professionals generally feel about the market or the industry. Why should I compete with teams of analysts who spend every day doing this? I don’t ask investors to rate aspects of my clients‘ financial profile on a scale from one to five. What I do: carry on in depth conversations with their investors and analyst that elicit their personal Insights on the company derived from their individual experience.
