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October 18, 2025
Implementing an engagement plan: Develop habits for regularly commenting, reacting, and building relationships with the right people in your network.
Mastering LinkedIn messaging: Start personalized conversations that reflect genuine interest and relevance. Implementing lead nurturing: Develop follow-up systems that keep the connection alive even when the timing isn’t yet right. Creating a consistent action plan: Structure your daily and weekly LinkedIn habits to keep your outreach organized and intentional. Tracking performance and refining your process: Use clear metrics to assess what’s working and make adjustments that improve your results.
To earn trust on LinkedIn, your approach needs to be thoughtful, consistent, and human. Here are a few ways to do that: Be authentic in your interactions. Skip the hype and avoid overly polished, generic messages. If you use AI to help you write, make sure your tone feels personal and real, not robotic. Be transparent. Whether you’re sharing ideas, offering help, or explaining your services, be clear and honest. That clarity makes it easier for people to trust your intent. Listen and observe. Pay attention to what your prospects post, comment on, and care about. This helps you understand their
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creating a professional brand, finding the right people, engaging with insights, and building strong relationships.
The first pillar, create a professional brand, reflects how well your LinkedIn profile represents your client’s needs, and what kind of content you're publishing to establish credibility and authority. The second pillar, find the right people, reflects how well you are prospecting. Are you using LinkedIn's search and research tools efficiently? The third pillar, engage with insights, reflects how well you are creating and sharing valuable content that sparks conversations and strengthens relationships. Finally, the fourth pillar, build strong relationships, measures how successful you are at
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That’s why your LinkedIn profile, your outreach messages, and your content should all speak directly to your ideal client’s world. Use the language they use. Show them that you understand their goals, frustrations, and priorities. When your messaging reflects their reality, they’re far more likely to see you as someone who gets it, and someone they’d trust.
One of the biggest mistakes professionals make is using clever or overly polished language that reflects their own thinking instead of speaking in the words their clients actually use. Your job isn't to impress people with your vocabulary, it's to show them you understand their world.
How your current clients describe their challenges during discovery calls The exact words prospects use when asking about your services The questions that come up most often in consultations
You genuinely care about their success You understand their specific challenges You have a solution that helps them
iT'S NOT REALLY ABOUT SELLING THE OPEN PERCEPTION STUDY. IT'S YOU SELLING THE IDEA OF PERCEPTION STUDIES, THEMSELVES.
Your why should weave through your LinkedIn presence, not as a mission statement, but as the authentic reason behind your work. Whether it's a personal experience that led you to your field, a belief about how business should be done, or a vision for what's possible when the right solution is in place, your why adds depth and humanity to your professional brand.
Analyze LinkedIn analytics for valuable insights LinkedIn’s built-in analytics offer a wealth of information about your audience. Regularly review this data to understand what resonates, when your audience is most active, and which job titles, industries, and companies are engaging with your posts. Use these insights to ensure your content is reaching the right people and create more relevant, targeted posts.
Look for engagement patterns and trends
Monitor who views your profile
Generate qualified leads Build relationships with decision-makers Position yourself as a subject matter expert Increase brand awareness in your industry Strengthen relationships with existing clients Drive traffic to your website or content
Write down three to five specific LinkedIn goals. Be as clear and measurable as possible so you can track your progress and adjust your strategy as needed.
people quickly and often subconsciously evaluate two key qualities when meeting someone new: trustworthiness and competence. While both matter, trustworthiness takes priority. Before people care about your skills or experience, they need to believe they can trust you.
Rather than leading with credentials or achievements, focus first on demonstrating reliability, authenticity, and genuine interest in helping others. Your profile should feel human, not corporate. People don't connect with job titles or company logos; they connect with people who understand their challenges and can genuinely help solve them.
Understanding that trust comes first changes how you should approach every element of your profile.
The key is making it personal and client-focused rather than just listing credentials.
One of the foundations of this longevity has been the individualization of every OPS. There is no template. Every ops is structured to the individual clients profile and, particularly, how investors formulate their comments on the client. I am a professional writer, published in many places, with 2 academic degrees in writing, who had the good luck to fall into Investor Relations many years ago and never looked back.
This concept, known as mirroring, creates instant connection. When prospects see their own words and concerns reflected in your profile, they feel understood. This psychological alignment is one of the fastest ways to build rapport and establish credibility with people you haven't even met yet.
Use keywords your clients search for:
Focus on keywords that reflect how your audience describes their challenges, needs, and desired solutions. Integrate these terms naturally throughout your headline, About section, and experience descriptions. Think like your prospects, what would they type into LinkedIn's search bar when looking for someone like you?
The most magnetic profiles feel like they were written specifically for the reader. Use the language your ideal clients use, reference their industry context, and demonstrate understanding of their unique challenges. This specificity might feel limiting, but it makes your profile far more powerful and memorable.
Share the story behind your work:
Your "why" adds depth and humanity to your professional brand. Whether it's a personal experience that led you to your field, a core belief about how business should work, or a vision for what's possible when problems are solved well, include what genuinely motivates you. This narrative element helps prospects connect with y...
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Share your Why. This is personal. Segregate the writing of these components on a map. Follow exactly the outline she gives you here.
Your "why" adds depth and humanity to your professional brand. Whether it's a personal experience that led you to your field, a core belief about how business should work, or a vision for what's possible when problems are solved well, include what genuinely motivates you. This narrative element helps prospects connect with y...
This highlight has been truncated due to consecutive passage length restrictions.
I’ve competed explicitly by not doing what they do. I do not track my clients‘ performance to repackaged publicly available financial databases. I don’t conduct surveys on how professionals generally feel about the market or the industry. Why should I compete with teams of analysts who spend every day doing this? I don’t ask investors to rate aspects of my clients‘ financial profile on a scale from one to five. What I do: carry on in depth conversations with their investors and analyst that elicit their personal Insights on the company derived from their individual experience.
