You can concoct the most brilliant, devious structure with lots of clever plotting and story movement, but without wonderfully intriguing, uniquely flawed, challenged, dynamic, downtrodden, upbeat, passionate, mean-spirited, crafty, idiotic, foolish, crazy, brilliant, sullen, dopey, manipulative, cantankerous, wildly hopeful, tragically lost characters for us to follow as they each attempt to achieve some must-have goal at the end of their appointed journey, you have little or nothing.
