Gen Z saw how we used social media, as the first young people who used it, which was way too earnestly and with too much personal sharing, and they found it extremely cringe—” “Well, I find THEM cringe,” Avi bellows. “But of course they still want attention because they’re young and stupid like we were, but they do it in this style where they give less of themselves. They’re showing off and trying to be funny and asking everyone to fancy them, but in this sort of enigmatic way.”