The thing about a widely applicable technology is that decisions about how it is used are not limited to a small group of people. Many people in organizations will play a role in shaping what AI means for their team, their customers, their students, their environment. But to make those choices matter, serious discussions need to start in many places, and soon. We can’t wait for decisions to be made for us, and the world is advancing too fast to remain passive. We need to aim for eucatastrophe, lest our inaction makes catastrophe inevitable.