The writer Barbara Ehrenreich expressed her unhappiness about the infantilizing breast-cancer industry with its pink ribbons, teddy bears, and relentless cheerfulness.25 Has feminism been replaced by the pink-ribbon breast-cancer cult? she asked. When First Lady Laura Bush traveled to Saudi Arabia in 2007, what vital issue did she take up with the locals? Not women’s right to drive, vote, or leave the house without a man, but “breast cancer awareness.”
