With ideas and stories in hand and an optimized Story System, we can more effectively consider the connection points between channels and touch points. You can consider this a process of inserting the commas in stories so they never end and inspire and facilitate connection to one another. Remember this important aspect in the definition of Storyscape, “. . . where each connection inspires engagement with another . . . ” Now is the time to help facilitate and inspire that imperative aspect. We recognize that the consumer is in control of how they interact with the story. That’s fundamental and
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