How to Become the Dark Lord and Die Trying (Dark Lord Davi #1)

by Django Wexler

Always act like you know what you’re doing—if you win, you look awesome, and if you lose, then you’re dead and who cares if they think you’re a poseur?

The thing about manipulating a crowd is that you don’t have to convince everyone. Ninety percent of the shouting comes from 10 percent of the mob. Get the loudest voices on your side, and the rest will convince themselves.