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The Handbook of Design Management, by Rachel Cooper

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There are eight stages in the new product development process: 1.  Idea generation 2.  Screening 3.  Concept development and testing 4.  Marketing strategy 5.  Business analysis 6.  Product development 7.  Market testing 8.  Commercialization
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The Handbook of Design Management
The Handbook of Design Management
by Rachel Cooper
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