It is tricky and costly to check that high-level consultants, architects, IT technicians or chemical engineers are working as they should, so trust becomes that bit more important, which is one reason why high-trust societies such as Denmark, Finland and Sweden, excel in advanced industries like pharmaceuticals and electronics and attract foreign companies operating in these fields. ‘If you talk to German businessmen, that’s what they see in us,’ said Bjørnskov. ‘They have realised that it is cheaper to employ highly skilled workers here.’
