The Finnish ruling classes continued their efforts to depict their lower orders as wanton boozers in the wake of the Second World War. The last thing the Finnish workforce should be doing was drowning their sorrows when there was a nation in need of rebuilding! As well as losing valuable agricultural land and prosperous towns to Russia following border changes, Finland was forced to pay heavy war reparations and desperately needed economic growth to pay for them. So, put down that bottle, Mika! Buck up, and get on with rebuilding the country!