Today, though their prominence is waning, the 300,000 or so Swedish Finns who live in Finland still exercise a surprising amount of influence in the higher echelons of the establishment and in industry (perhaps the most famous case being Björn ‘Nalle’ Wahlroos, an outspoken banker and one of the richest men in Finland, who has come to symbolise a particular kind of free-market-capitalist Swedish Finn).