Figure 5.7: Schematic illustration of eternal inflation. For each volume of inflating substance (symbolized by a cube) that decays into a non-inflating Big Bang universe like ours, two other inflating volumes don’t decay, instead tripling their volume. The result is a never-ending process where the number of Big Bang universes increases as 1, 2, 4, etc., doubling at each step. So what we call our Big Bang (one of the flashes) isn’t the beginning of everything, but the end of inflation in our part of space.