Reframe Your Brain: The User Interface for Happiness and Success (The Scott Adams Success Series)

by Scott Adams

If you’re not excited about this book yet, here’s my favorite reframe success story. If my feedback from social media followers is to be believed, this reframe has helped hundreds—perhaps thousands—of people stop drinking alcohol. I invented this reframe in 2013 for my book How to Fail at Almost Everything and Still Win Big. Here’s the simple reframe. Usual Frame: Alcohol is a beverage. Reframe: Alcohol is poison. Some readers of that book lost all interest in alcohol and quit drinking forever because they read those three words “alcohol is poison.” Really. How do I know that reframe will work on some (smallish) percentage of readers? Because several times a week I receive a thank-you message from yet another internet stranger who embraced that reframe and removed alcohol from their lives. I don’t have to wonder if it works—I hear about it first-hand from people who quit a lifetime of overdrinking and credit three words: “Alcohol is poison.”