If you can find a way to provide value to someone at a low or reasonable cost to yourself, you can create an asset out of “nothing.” Humans are wired to reciprocate. Do a favor for someone who has access to many resources, someone who hires people, or someone who knows a lot of people, and your odds of someday getting something tangible in return are good. Usual Frame: Don’t give something for nothing. Reframe: Giving triggers reciprocity (on average).
