For five long hours I pleaded with the group to abandon the Black Power slogan. It was my contention that a leader has to be concerned about the problem of semantics. Each word, I said, has a denotative meaning—its explicit and recognized sense—and a connotative meaning—its suggestive sense. While the concept of legitimate Black Power might be denotatively sound, the slogan “Black Power” carried the wrong connotations. I mentioned the implications of violence that the press had already attached to the phrase.
