It was my contention that a leader has to be concerned about the problem of semantics. Each word, I said, has a denotative meaning—its explicit and recognized sense—and a connotative meaning—its suggestive sense. While the concept of legitimate Black Power might be denotatively sound, the slogan “Black Power” carried the wrong connotations. I mentioned the implications of violence that the press had already attached to the phrase. And I went on to say that some of the rash statements on the part of a few marchers only reinforced this impression.
