January 1934 Crisis, in which he turned the entire NAACP philosophy on its head. Negroes should face the fact that they would die segregated, he declared, in spite of all justice and their best efforts. Therefore, to hate segregation was inevitably to hate themselves, and it would be far better to embrace voluntary segregation in schools, colleges, businesses—both for reasons of psychic well-being and to build concentrated strength for later fights.