A Guide to the Good Life: The Ancient Art of Stoic Joy

by William B. Irvine

I read that many of my fellow Americans are in deep financial trouble. They have an unfortunate tendency to use up all the credit that is available to them and, when this doesn’t satisfy their craving for consumer goods, to keep spending anyway. Many of these individuals, one suspects, would be affluent rather than bankrupt—and far happier as well—if only they had developed their capacity to enjoy life’s simple pleasures. I have become dysfunctional as a consumer. When I go to a mall, for example, I don’t buy things; instead, I look around me and am astonished by all the things for sale that I not only don’t need but can’t imagine myself wanting. My only entertainment at a mall is to watch the other mall-goers. Most of them, I suspect, come to the mall not because there is something specific that they need to buy. Rather, they come in the hope that doing so will trigger a desire for something that, before going to the mall, they didn’t want. It might be a desire for a cashmere sweater, a set of socket wrenches, or the latest cell phone. Why go out of their way to trigger a desire? Because if they trigger one, they can enjoy the rush that comes when they extinguish that desire by buying its object. It is a rush, of course, that has as little to do with their long-term happiness as taking a hit of heroin has to do with the long-term happiness of a heroin addict.