Mike Jungbluth

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The limitation of consciousness is demonstrated by the fact that to understand what another person is saying we must process 40 bits of information each second. If we assume the upper limit of our capacity to be 126 bits per second, it follows that to understand what three people are saying simultaneously is theoretically possible, but only by managing to keep out of consciousness every other thought or sensation. We couldn’t, for instance, be aware of the speakers’ expressions, nor could we wonder about why they are saying what they are saying, or notice what they are wearing.
Flow: The Psychology of Optimal Experience
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