One of the biggest examples of investing for the long run for the knowledge worker is attending conferences. I believe that all knowledge workers should go to every conference they can because these are prime opportunities to connect with people and share ideas — the essence of knowledge work. But many think that going to a conference is a luxury or a bonus, something to do only if you can get your other, “real” work done. But nothing could be farther from the truth. Going to conferences is a key part of the work of any leader and manager. It is one of the many intangibles that define the
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