Myth #11: The time we spend working is a good measure of our productivity. Being at our desks doesn’t equal being productive, and organizations should no longer measure an employee’s productivity that way. At the same time, other things take far longer than you would think: sometimes the best way to be productive is to be inefficient. As a corollary to this, deadlines work well for execution tasks (the realm of personal management), but they do not work well for creative tasks and ambiguity (the realm of personal leadership). If we use deadlines and the efficiency paradigm for managing
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