The shadow is everything that is ‘not me’, and this might include creative qualities that could benefit the whole personality but have been lost or repressed due to the upbringing or social conditions of the subject. For our purposes in tracking a definition of the personal unconscious it is interesting to note Jung’s emphasis that ‘the shadow … represents first and foremost the personal unconscious, and its content can therefore be made conscious without too much difficulty’ (Jung 1950: par. 19)
CW 9ii Aion La Sombra ch 2. pars 13 a 19
